Person with a backpack sitting on a grassy hill overlooking snow-capped mountains.

Made for Outdoors

Kels is built for those who get outside, explore further and make the most of every adventure.

See More. Stay Mountain Ready.

About Us

Kels was born from the shared love of nature and adventure held by two brothers who found inspiration exploring hills, mountains and coastlines.

We’ve always been drawn to the outdoors, whether heading out for a hike, finding a new trail or simply spending more time outside. That shared passion became the starting point for Kels.

We wanted to create sunglasses that reflected the way we spend our own time outdoors, combining lightweight comfort, durability and clean, considered design. Eyewear that feels just as at home in the mountains as it does on an everyday adventure.

That idea still shapes everything we do. We’re building Kels around products we genuinely want to wear ourselves, with a focus on quality, performance and getting more people outside to see more and go further.

Mountain range with snow-capped peaks and clouds in the sky

Leave No Trace

Our love of the outdoors comes with a responsibility to look after the places we enjoy exploring.

At Kels, we support the principles of Leave No Trace, encouraging simple actions that help protect our hills, mountains, trails and coastlines for everyone to enjoy.

From taking litter home to respecting wildlife and leaving places as we found them, we believe small choices can make a lasting difference.

By sharing these principles with the Kels community, we hope to encourage responsible adventure and help protect the outdoors for the generations that follow.

Our Eyewear Guarantee

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Bio Based Material 

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Built for Performance 

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Made in Italy

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Lightweight

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Scratch Resistant 

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 uv400 Protected

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2 Years Guarantee 

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Ergonomically Designed 

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The Kels Community

At Kels, the outdoors has always been about more than the places we explore. It’s about the people we meet, the experiences we share and the stories that come from getting outside.

We want to build a community of people who share our love of mountains, trails, coastlines and adventure, whether that means reaching a summit, discovering somewhere new or simply making more time to be outdoors.

Through Kels, we hope to share those experiences, support responsible adventure and inspire more people to explore the places around them.

As we grow, we want the Kels community to grow with us, sharing new places, new challenges and plenty of adventures along the way.

Person wearing sunglasses with a blurred natural landscape in the background

Our Materials

At Kels, we’re conscious of the materials that go into our products. That’s why we use Grilamid BTR 600 LS for the frames of our sunglasses.

Made with 58% plant and bio-mass content, Grilamid BTR 600 LS combines lightweight comfort with excellent durability and heat resistance, making it ideally suited to eyewear designed for an active life outdoors.

Its bio-based content also helps reduce reliance on traditional fossil-based raw materials, allowing us to make a more considered material choice without compromising on performance.

The result is a lightweight, durable frame built to handle everything from everyday wear to long days in the mountains.

See More. Stay Mountain Ready.

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