About Us
Kels was born from the shared love of nature and adventure held by two brothers who found inspiration exploring hills, mountains and coastlines.
We’ve always been drawn to the outdoors, whether heading out for a hike, finding a new trail or simply spending more time outside. That shared passion became the starting point for Kels.
We wanted to create sunglasses that reflected the way we spend our own time outdoors, combining lightweight comfort, durability and clean, considered design. Eyewear that feels just as at home in the mountains as it does on an everyday adventure.
That idea still shapes everything we do. We’re building Kels around products we genuinely want to wear ourselves, with a focus on quality, performance and getting more people outside to see more and go further.