Privacy policy

Last updated: 30 August 2026

Kels Original Ltd (“Kels”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit kelsoriginal.com, purchase from us, sign up for marketing, contact us or otherwise interact with Kels.

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to sell our products and services to you.

For the purposes of UK data protection law, Kels Original Ltd is the data controller responsible for your personal information.

Kels Original Ltd
Company number: NI671452
Email: info@kelsoriginal.com

Personal information we collect

The information we collect depends on how you interact with Kels and may include:

  • Contact information, such as your name, email address, telephone number, billing address and delivery address.

  • Order information, including products purchased, order history, returns, exchanges and delivery information.

  • Payment and transaction information, including your payment method, transaction details and payment confirmation. Payment card details are generally processed securely by Shopify and our payment providers rather than being stored directly by Kels.

  • Marketing information, including whether you have chosen to receive marketing communications from us and your communication preferences.

  • Communications, including information you provide when contacting us with a question, return, warranty claim or customer service request.

  • Device and technical information, such as your IP address, browser type, device information and other online identifiers.

  • Website usage information, including how you browse and interact with our website, subject to your cookie and privacy preferences.

  • Reviews or other content you choose to submit to us or through our website.

We do not intentionally collect special category personal information, such as information about health, religion, ethnicity or political opinions.

How we collect your information

We may collect personal information:

  • directly from you when you place an order, contact us, submit a form or sign up for marketing;

  • automatically when you use our website, through cookies and similar technologies;

  • from Shopify and other companies that provide services to us;

  • from payment, delivery, analytics and marketing providers where appropriate; and

  • from third parties where you have authorised them to provide information to us.

How and why we use your personal information

Under data protection law, we must have a lawful basis for using your personal information.

Processing and fulfilling your order

We use your information to:

  • process and confirm purchases;

  • take and verify payment;

  • arrange delivery;

  • communicate with you about your order;

  • process returns, refunds and exchanges;

  • administer our warranty; and

  • provide customer service connected with your purchase.

Our lawful basis is primarily performance of a contract with you.

We may also retain transaction information where necessary to comply with our legal obligations, including accounting and tax requirements.

Customer service and enquiries

We use your information to answer questions, resolve problems and provide customer support.

Depending on the nature of your enquiry, our lawful basis is performance of our contract with you or our legitimate interest in providing effective customer service and operating our business.

Security and fraud prevention

We may process information to:

  • protect our website and customers;

  • detect and prevent fraudulent transactions;

  • investigate suspicious activity; and

  • protect our legal rights.

Our lawful basis is our legitimate interest in protecting Kels, our customers and our services from fraud, misuse and security threats, and where applicable, compliance with a legal obligation.

Marketing

If you sign up to receive marketing from Kels, we may use your contact information to send you news, product launches, offers and other Kels updates.

Where required, we rely on your consent.

In certain circumstances, we may contact existing customers about similar Kels products where permitted under applicable electronic marketing laws. In those circumstances, our lawful basis for processing your personal information may be our legitimate interests in promoting our products to existing customers.

You can unsubscribe from marketing at any time by using the unsubscribe link in our emails or by contacting info@kelsoriginal.com.

You have an absolute right to object to the use of your personal information for direct marketing.

Even if you unsubscribe from marketing, we may still contact you about an order, return, warranty claim or other service-related matter.

Website analytics and improvement

We may use information about how customers interact with our website to understand website performance, improve our store and understand which products or content customers find useful.

Where analytics or similar technologies require access to information stored on your device, we will obtain consent where required.

Our lawful basis for subsequent processing of personal information may be your consent and/or our legitimate interest in understanding and improving our website and services, depending on the circumstances and applicable law.

Advertising

Where you have provided the required cookie or tracking consent, we and our advertising partners may use information about your interaction with our website to measure advertising performance or show advertising that may be more relevant to you.

You can manage applicable tracking choices through the Cookie Preferences controls on our website.

Legal and regulatory requirements

We may process personal information where necessary to:

  • comply with tax, accounting and other legal obligations;

  • respond to lawful requests from courts, regulators or law enforcement;

  • establish, exercise or defend legal claims; or

  • enforce our terms and policies.

Our lawful basis is compliance with a legal obligation and, where appropriate, our legitimate interests in protecting our legal rights.

Cookies and similar technologies

Kels and our service providers use cookies and similar technologies to operate our website.

Some cookies are necessary for the website to function, for example to operate the shopping basket, checkout and security features.

Other cookies may be used for analytics, advertising and personalisation.

Where required by law, non-essential cookies and similar technologies will only be used after you have provided the appropriate consent.

You can review or change your choices using the Cookie Preferences link on our website.

Please note that changing your cookie preferences may affect some website features.

How we share personal information

We do not sell your personal information in the ordinary meaning of selling customer information for money.

We may share personal information where necessary with organisations that help us operate Kels, including:

  • Shopify, which hosts and operates our online store;

  • payment processors;

  • delivery and logistics providers;

  • website and IT service providers;

  • customer service providers;

  • analytics providers;

  • marketing and advertising providers, where permitted;

  • professional advisers such as accountants, insurers or legal advisers; and

  • government bodies, regulators or law enforcement where legally required.

We only provide these organisations with information that is appropriate for the services they provide.

Some service providers act as processors on our behalf, while others may act as independent data controllers for particular activities and process information under their own privacy policies.

Shopify

Our online store is hosted by Shopify.

Shopify collects and processes personal information to provide its services to us and to enable customers to use our online store and checkout.

Information you provide through our website may therefore be processed by Shopify and its service providers.

Shopify may also process certain information for purposes for which Shopify acts independently as a data controller.

More information about Shopify's use of personal information and the privacy rights available through Shopify can be found in the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

International transfers

Some of the companies that provide services to Kels, including Shopify and its service providers, may process personal information outside the United Kingdom or European Economic Area.

Where personal information is transferred internationally, we take steps to ensure that an appropriate level of protection is in place as required by applicable data protection law.

Depending on the destination, this may include relying on:

  • UK or EU adequacy decisions;

  • approved Standard Contractual Clauses;

  • the UK International Data Transfer Agreement or UK Addendum; or

  • another legally recognised transfer mechanism.

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, accounting and regulatory obligations.

For example:

  • order, payment and transaction records may normally be retained for up to six years or longer where required by tax, accounting or legal requirements;

  • customer service and warranty information may be retained for as long as reasonably necessary to deal with the enquiry, warranty or any related claim;

  • marketing information may be retained while you remain subscribed to our marketing;

  • if you unsubscribe, we may retain limited information on a suppression list so that we can respect your request not to receive future marketing; and

  • cookie and analytics information is retained in accordance with the settings of the relevant systems and our applicable retention requirements.

We regularly consider whether information remains necessary and may delete or anonymise it when it is no longer required.

Keeping your information secure

We take appropriate technical and organisational measures to help protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Our store is hosted by Shopify and payments are processed using secure payment systems.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Your data protection rights

Depending on your location and the circumstances, you may have the right to:

  • access the personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete your personal information;

  • ask us to restrict how we use your information;

  • object to certain uses of your personal information;

  • receive certain information in a portable format and ask us to transfer it where the right to data portability applies; and

  • withdraw your consent at any time where we rely on consent.

These rights are not absolute and certain exemptions may apply.

Your right to object to marketing

You have the right to object at any time to the use of your personal information for direct marketing.

If you ask us to stop using your information for direct marketing, we will do so.

To unsubscribe from an email, you can use the unsubscribe link contained within it or contact us at info@kelsoriginal.com.

Exercising your rights

To exercise your privacy rights or ask a question about your personal information, contact:

info@kelsoriginal.com

We may need to request reasonable information to verify your identity before responding to certain requests.

We aim to respond to requests within the period required by applicable data protection law.

There is normally no charge for exercising your data protection rights, although the law allows fees or refusal in limited circumstances, for example where a request is manifestly unfounded or excessive.

Complaints

If you have concerns about how Kels has handled your personal information, please contact us first at info@kelsoriginal.com and we will try to resolve the matter.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

You can find further information at ico.org.uk.

If you live in the European Economic Area, you may also have the right to complain to the relevant data protection supervisory authority in your country.

Children's privacy

Our website is not specifically directed at children.

We do not knowingly seek to collect personal information from children in circumstances where parental or guardian involvement is required by applicable law.

If you believe a child has provided personal information to us inappropriately, please contact info@kelsoriginal.com.

Third-party websites

Our website may contain links to websites, social media services or other platforms operated by third parties.

Those organisations operate under their own privacy policies, and Kels is not responsible for the privacy practices of websites or services that we do not control.

We recommend reviewing the privacy information provided by any third-party service you choose to use.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, suppliers, business practices or legal requirements.

When we make changes, we will publish the updated Privacy Policy on this page and update the Last updated date above.

Contact us

For questions about this Privacy Policy, how we use your personal information or to exercise any of your data protection rights, contact:

Kels Original Ltd
Company number: NI671452

Email: info@kelsoriginal.com